I. Design Concept

People-oriented: The booth is designed for people to see, so when designing, we should first consider the company's brand image, industry attributes, and customer demographics, which will give us a clear prediction of the booth's style.

Keep up with fashion and innovation: Booth designers must be sensitive to fashion. With the obvious homogenization of booths and the increasingly complex and variable functions, to stand out, designers must maintain a keen sense of fashion and continuously innovate to create a booth design that meets the needs of current enterprises and customers.

Integration of engineering and art: Booth design should emphasize the combination of engineering techniques and artistic creation, using various means of the designer to achieve the best state in all design details. In addition, the continuous emergence of new materials and new technologies in recent years has also provided unlimited design materials and inspiration for booth design. Ultimately, the key to booth design is the integration of material technology and artistic aesthetics.

II. Construction Requirements

Harmonious combinations: A booth consists of multiple design elements, including spatial layout, lighting, color matching, exhibits, display racks, and other aspects that are combined into a cohesive whole. Therefore, designers must coordinate and unify the booth's design style to help the company meet its exhibition needs.

Clear standards: A striking and noticeable logo can make it easier for visitors to identify and find us, leaving a deep impression on them, and after the event, it can also help the company reach the visitors' memories. However, while the design should be unique, it should not deviate from the company's business image and positioning.

Concise information: The amount of information a person can accept in an instant is limited. Visitors are often in a hurry and if they cannot quickly grasp clear information, they will not be interested in the company. There should be a selection of representative displays, and designs unrelated to the exhibition objectives should be simplified.

Consider the design space: Booth designers must consider the number of staff and visitors in advance and design the space accordingly based on estimates. A booth that is too crowded or too empty can cause the target audience to lose interest.